Pets at Home

For whatever reason, I like to ponder the names of businesses, especially if they’re new to me.  So of course I have a lot of new material here.  Monday we drove by a pub named “The Joyful Whippet,” which prompted a twenty minute discussion on A) what adjectives would appropriately describe a whippet (lithe, sleek, gaunt), and B) which dog breeds are actually “joyful” (terriers, labs).    C. says I’m over-thinking things, which is absolutely absurd.

The other day I noticed the Pets at Home store, which is like a US PetSmart.  One of those big box strip mall stores that has everything from lizard dens to gerbil water beds.  Well, actually you might have to special order those but they probably wouldn’t blink twice if you asked.

Wait.

Pets at Home.

Pets at Home.

Pets…at home.

As a person who’s spent over twenty years obsessing over the right word, phrase or sentence, the Pets at Home campaign drives me absolutely insane.  Every time we drive by the store, I’m dying to know what they were thinking.  Pets at Home.  Why, for the love of all things furry, “at home”?  Is this opposed to one’s Pets on the Train?  Pets in one’s office cubicle?   The pets you keep in a locker at the train station, or maybe in your grandma’s basement?  How about the pets at your favorite restaurant or at the gym?   No–what’s great about this store is that it caters to all your needs for your Pets at Home.  Whew!  So glad someone finally realized there was a market for this.   Definitely need a different litter box for my pets at home than for my pets that I keep at the dentist’s office.  Pets…at Home!   Brilliant!

(And don’t even tell me that I have too much time on my hands.  Noted, of course.  But I would be on the exact same rampage if I were crazy busy.  Trust me.)

10 Comments (+add yours?)

  1. Paul Goodman
    Apr 27, 2011 @ 19:52:59

    I can honestly say that I never encountered a “Pets at Home” store when I was living in the UK. Maybe they don’t have them up North? Or maybe it’s because I don’t have a pet? 😉

    Paul
    http://fromsheeptoalligators.blogspot.com/

    Reply

  2. taramoyle
    Apr 27, 2011 @ 19:59:40

    Yeah, maybe it’s a southeast UK thing. The jury’s still out then…relying on all you southeasterners to fill me in!

    Reply

  3. Eastendmom
    May 23, 2011 @ 23:35:06

    Nearly a month without a post! Hope all is well and you’ve just been busy. Looking forward to your next post.

    Reply

    • taramoyle
      May 28, 2011 @ 23:23:40

      Just about to post an update…I have indeed been very busy! Thanks very much for tuning in and reminding me to post! 🙂 Hope you’re well too.

      Reply

  4. M
    May 28, 2011 @ 18:50:56

    Interesting to read your blog. 🙂 I’m from Medway but am now living abroad. From what I recall, Pets at Home once changed its name to Pet Smart, but then changed it back again. Not sure why! The name is a little odd, but perhaps it’s also meant in the sense that they have everything to make your pet/s feel at home. Just a thought.

    Reply

    • taramoyle
      May 28, 2011 @ 23:28:27

      Ah, that’s one solution, yes, that the pets are “at home.” Murphy (our cat in the UK) seems to require nothing more to make him at home here. 🙂 He literally just walked right in the door and decided to stay. Hope you’re finding some adventure (and perhaps a new sense of home) abroad! Tara

      Reply

  5. Ross
    May 30, 2011 @ 21:24:38

    Pets At Home did not change its name to Petsmart and then back. Both companies existed in the UK since the early 1990s. In 1999 Pets at Home bought out the Petsmart chain (which had fewer stores in the UK than Pets at Home).

    Also Pets at Home has roughly 280 stores throughout the UK, not just in the south.

    Source – I work at Pets at Home.

    Reply

  6. cathy
    Jan 22, 2012 @ 17:32:35

    The second picture down is my store !! 😛

    Reply

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